Kingdom Maker Redesign
Kingdom Maker is a 4x mobile strategy game that lets players build, conquer, and rule their own kingdom. To amplify player engagement and drive online website sales, the game's site received a complete overhaul, bringing a fresh, dynamic experience to its fans and new players.
TEAM
SCOPELY, GLOBAL WORLDWIDE
ROLE
WEB DESIGNER & UX DESIGNER
2024
TOOLS
FIGMA, CONFLUENCE, MIRO, JIRA
STRATEGY
Transforming a Kingdom: from Concept to Creation
A key challenge was keeping the live mobile game and the new website aligned, as both were undergoing UI and branding overhauls at different paces. To streamline the workflow, I integrated Figma, set up clear handoff processes, created wireframes and systematic design, leading the website redesign to ensure visual and functional consistency across platforms and teams.
HOME
Redefining a Realm with a Narrative-Forward, Player-Driven Design
The homepage needed to immediately capture the atmosphere of Kingdom Maker. The original layout felt more like a blog, so I reimagined it with a bold, cinematic hero to draw users in and encourage them to explore. I used key art and interactive call-to-action to drive downloads and engagement.
To keep things balanced, I optimized visual assets and built scalable components in Figma that worked seamlessly across all breakpoints. This redesign set the tone for the rest of the site and helped define its overall visual language. rest of the site and helped define its overall visual language.
BLOG & NEWS
From the Kingdom: Stories, Updates, and More
Gaming blogs provide a storytelling hub for updates, patch notes, and dev spotlights. I designed modular layouts, a rich typographic system, and smart tagging to boost readability and discoverability. Handled on a custom, flexible CMS, which helped empower teams to publish quickly while staying on-brand.
WEBSTORE
Forging a Store That Fuels the Player's Adventure.
The store page was redesigned to reflect both the premium nature of in-game purchases and the playful spirit of Kingdom Maker. The new design increased clarity around item tiers, bundles, and in-game benefits exclusive to purchasing and visiting the webstore, improving the conversion path and kept consistency with in-game store items.
DESIGN SYSTEMS AND HANDOFFS
Systematic Designs and Handoffs
I established a cohesive design system to align the site with the Kingdom Maker brand and streamline implementation. Through close collaboration with project managers and developers, we built a modern, intuitive experience that ensured consistency across every touchpoint.
Clear handoffs and well-documented components led to smoother workflows, improved player interaction, and a direct increase in web store sales.
